Scaling Innovation:
From Pop-Up to Fully-Fledged Platform
I spearheaded the strategic vision and execution, guiding the project through iterative cycles of ideation, development, and refinement, with the overarching objective of revolutionizing educational support through AI integration.
Role
Product Director
Client
24/7 Teach
Prototype
24/7 Teach had an AI Chatbot,
but no one was using it
Through intensive interviews with students around the world, the reasons why came down to three main things
Restrictive
The AI was scoped to 24/7 Teach products and services, while users expected comprehensive academic support (including college advising).
Unreliable
Interaction failures (unresponsive buttons, broken links, non-intuitive controls) frustrated users and accelerated drop-off.
Outdated
The interface appeared dated against cleaner, minimalist competitors, reducing perceived quality and engagement.
Breaking silos to move faster
I ran a steady cadence of standups, reviews, and async updates to keep decisions moving and eliminate surprises. We documented shared user flows, use cases, and QA plans as a single source of truth accessible to every team. The right stakeholders were consulted for focused research, reviews, and testing only when their expertise materially impacted the work.
Leading cross-functional teams meetings
Centralizing documentation to align team
Usability test synthesis with team
Guided design review discussions
No more generic answers-
the specifics come to you
Instead of students receiving FAQ-style replies, I proposed that we use a different API to deliver targeted, context-aware guidance with clear paths to action.
We moved from a small on-site pop-up to a dedicated, account-enabled web page—unlocking conversation history, adaptive responses, and saved accessibility preferences for a fully personalized experience.
Clear controls, dependable journeys
We audited every critical path and rebuilt them with standardized, accessible components—clear labels, visible states, generous tap targets.
Students instantly know what to tap, why it matters, and what happens next—fewer errors, faster completion.
Clean, intuitive, and interactive components for a smooth experience.
Design clarity that fuels engagement and expansion
Leveraging a defined design system, we shipped consistent, accessible, and intuitive surfaces fast. That clarity increased engagement and gave us the velocity to expand into a cohesive platform.
AI-powered comprehensive educational platform ready for pilot programs
Parts of the platform were released to two pilot schools in August 2024. We launched concurrent research initiatives to capture early signal, then translated findings into iterative updates shipped in the weeks that followed. We had a User Satisfaction score of 75%.
What Students said
"Naomi is an excellent AI for your needs as a tutor and guidance counselor, although it's not meant to serve as a replacement, it does a great job at providing responses and resources in a way that doesn't inhibit the growth of student's critical and analytical skills, no matter the subject matter. "
"I asked her multiple different
questions about education and also personal questions that I could be afraid or unable to ask a decent human being. With that she answered them effectively and efficiently."